Internet Marketing Seminar

Nigel T Packer

Wed 19/5/10

Hot on the heels of last months short talk comes another excellent FSB Meet the New Members Evening last evening, with Nigel T Packer – International Internet Marketing Specialist – giving a very useful seminar full of hints & tips about how to really make the best of your website.  This was followed by a question & answer session, with good questions raised and very helpful answers given in return.

He suggested that you should put yourself in the shoes of the customer and anticipate what they want - a site once arrived at will do the following :

• gives clear details of the product or service
• uses straightforward non-jargon language
• has accessible contact details
• has no graphics or animation which are distracting
• explains what to do
• says what it will cost
• gives an idea of how long it will take
• is easy to navigate

He further explained that all the above needs to be got across very quickly as most internet users are very impatient and tend to scan & forage rather than read in full, many not even scrolling beyond the page on their screen.  And when you think of this together with the current & ever growing statistics of how many shop on the internet, it brings home just how important all this is.